Recommended Sequence of Courses for Business Administration Marketing Track
Allied Course
| Course | Prerequisite | Comments |
|---|
| Complete a GE Math Course | n/a | – |
|---|
Foundational Courses
| Course | Prerequisite | Comments |
|---|
| BA 1344 Business Technologies | n/a | Complete during 1st or 2nd year |
|---|
| ACCT 2014 Prin. of Account I | n/a | Complete during 1st or 2nd year |
|---|
| ACCT 2134 Prin. of Account II | ACCT 2014 | Complete during 1st or 2nd year |
|---|
| ECON 2024 Microeconomics | n/a | Complete during 1st or 2nd year |
|---|
| ECON 2034 Macroeconomics | n/a | Complete during 1st or 2nd year |
|---|
| ECON 2104 Economics and Business Statistics | Any GE Math Course | Complete during 1st or 2nd year |
|---|
Upper Level Courses
| Course | Prerequisite | Comments |
|---|
| BA 3014 Marketing | ACCT 2014 and ECON 2024 | Complete 2nd year of 1st semester of 3rd year; prereq for all upper level marketing classes |
|---|
| BA 3024 Mgt & Org Behavior | ACCT 2014 and ECON 2024 | Complete 2nd year of 1st semester of 3rd year; prereq for all upper level management classes |
|---|
| BA 3134 Financial Mgt | ACCT 2134 and ECON 2104 | Complete 3rd year if Finance Concentration; prereq for all upper level finance classes |
|---|
| BA 3084 Legal Environment of Bus. | 3rd year status | Complete 3rd year or 1st semester 4th year |
|---|
| BA 4084 Business Policy | Above courses, 4th year status | Complete 4th year after 10 required major courses |
|---|
Students may choose a major track in: Finance, Hospitality and Tourism, Management, or Marketing.
Electives in Marketing
Required
- BA 3174 Consumer Behavior
- BA 3304 Marketing Research
2 additional electives from the following (for a total of 4 electives):
- BA 3224 Entrepreneurship
- BA 3244 International Business
- BA 3294 Special Topics in Marketing
- BA 3534 Personal Selling and Sales Management
- BA 3544 Fundamentals of Travel and Tourism
- BA 3554 Event Management and Marketing
- BA 3564 Beverage Management
- BA 3634 Promotional Strategies
Elective courses should be taken during the 3rd and 4th years.