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Business: Marketing Track

Recommended Sequence of Courses for Business Administration Marketing Track

Allied Course
CoursePrerequisite Comments 
MATH 1034 Contemp. Math -OR-n/a Complete either course
MATH 1304 Calculus I*n/a MATH 1304 needed for graduate school
Foundational Courses 
BA 1344 Business Technologies n/aComplete during 1st or 2nd year 
ACCT 2014 Prin. of Account In/a Complete during 1st or 2nd year 
ACCT 2134 Prin. of Account IIACCT 2014Complete during 1st or 2nd year 
ECON 2024 Microeconomicsn/aComplete during 1st or 2nd year 
ECON 2034 Macroeconomicsn/aComplete during 1st or 2nd year 
ECON 2104 Economics and Business Statistics MATH 1034 or MATH 1304Complete during 1st or 2nd year 
Upper Level Courses 
BA 3014 Marketing 
ACCT 2014 and ECON 2024Complete 2nd year of 1st semester of 3rd year; prereq for all upper level marketing classes
BA 3024 Mgt & Org BehaviorACCT 2014 and ECON 2024Complete 2nd year of 1st semester of 3rd year; prereq for all upper level management classes
BA 3134 Financial MgtACCT 2134 and ECON 2104Complete 3rd year if Finance Concentration; prereq for all upper level finance classes 
BA 3084 Legal Environment of Bus.3rd year status Complete 3rd year or 1st semester 4th year
BA 4084 Business PolicyAbove courses, 4th year status Complete 4th year after 10 required major courses 

Students may choose a major track in: Finance, Hospitality and Tourism, Management, or Marketing. 
Electives in Marketing

Required

BA 3174 Consumer Behavior 

BA 3304 Marketing Research 

2 additional electives from the following (for a total of 4 electives): 

BA 3224 Entrepreneurship

BA 3244 International Business 

BA 3294 Special Topics in Marketing

BA 3534 Personal Selling and Sales Management 

BA 3544 Fundamentals of Travel and Tourism

BA3554 Event Management and Marketing

BA 3564 Beverage Management 

BA 3634 Promotional Strategies

 Elective courses should be taken during the 3rd and 4th years.