What did Transylvania University’s social media audience like most on our sites in 2020? According to the numbers, our Facebook audience was the most engaged — liking, sharing and commenting on posts about the new William T. Young Campus Center, celebrating our Dean’s List honorees and following the latest news from the university.
Below are the top 10 overall social media posts, as well as the top posts on Twitter, Instagram and LinkedIn in 2020. You can help determine next year’s posts by connecting with us on social and sharing your favorite posts with your friends and colleagues.
This Campus Center sneak peek was one of several posts on the new William T. Young Campus Center. By this past September, the facility had opened its dining facilities and staff offices.
In January, the Transylvania University men’s basketball team introduced their newest player, a 3-foot-8-inch, 7-year-old shooting guard. The team’s partnership with Team IMPACT got a lot of Pioneer love.
Transy announced the first of several changes to the academic calendar in March 2020, including moving to fully remote classes following spring break.
This Campus Center post highlighted updates to the pool area, used not only by the Pioneer swim and dive teams, but the community for swim lessons and meets.
You loved sharing kudos with those who made the Dean’s List for the fall of 2019 — it was the sixth most popular social media post of the year.
Transylvania’s partnership with the Hope Center made the top five social posts of the year. In March as the COVID-19 pandemic began and students went home, the Beck Center became a temporary emergency shelter for clients of Lexington’s Hope Center.
Perhaps because the second half of the semester was so 2020, with classes online and residence halls closed, the spring Dean’s List really got your attention.
News that Johnnie Johnson, a key member of Transy’s admissions office since 2011, was selected as vice president for admissions really made an impact, being the third most popular social media post of the year.
In July, a post on the William T. Young Campus Center showed the construction progress and was the first look inside the brand new building.
Higher education geography for $1,200. Transy’s turn as a Jeopardy question was our #1 post on social media this year, making waves not only on Facebook, but on all our channels.
Top posts per platform
Perhaps because Facebook has the biggest numbers of followers, all 10 of our top posts could be found there. But our fans on other platforms also shared, liked, commented on and engaged with updates from Transy. Here are those top posts:
Celebrating Transylvania’s 240th Charter Day got the attention of our Instagram audience.
A new president got the attention of LinkedIn, as alumni and friends welcomed Brien Lewis.
The #2 post on Facebook took the lead on Twitter as the top post of the year.