Transylvania University’s communications and marketing efforts, including the 1780 blog and prospective student materials, have been recognized with four top awards in the 2021 Collegiate Advertising Awards Program.
The Collegiate Advertising Awards is a national program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools. The 2021 program received entries from the United States and Canada representing a wide range of institutions, from small community colleges to large universities.
Submissions were reviewed by a national panel of industry experts, with a possibility of 100 total points. Transylvania’s entries competed against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
Transylvania received three gold awards (scoring 95-99 and top 5% nationally) and a silver award (scoring 90-94 and top 12% nationally) in four categories for schools under 1,000 students. Awards include:
- The 1780 blog received a gold award in the Blogs category.
- A display at Blue Grass Airport received a gold in the Outdoor Transit/Airport/Subway category. (Pictured above)
- The university’s “Pioneer Types” prospective student yield campaign, which included video, printed graphic design and website elements, received a gold in the Recruitment – Series category.
- The prospective student flipbook received a silver in the Student Viewbook – Printed category.
“It’s truly an honor for our team to be recognized by industry experts for the work we are doing to share Transylvania’s story,” said Megan Moloney, vice president for marketing and communications.
President Brien Lewis said, “We have a talented group of writers, graphic and web designers, photographers and marketing professionals who are dedicated to Transylvania, its students, employees, alumni and community. It’s exciting and rewarding to see their work highlighted at a national level.”
According to program organizers, the 2021 Collegiate Advertising Awards contained some of the best advertising projects arguably in the world, representing all areas of communications, media, marketing, advertising and promotions.
All winners are posted on the Collegiate Advertising Awards website at collegiateadawards.com.