BA 3304 Marketing Research
An in-depth introduction to the scientific method as applied to research in the area of marketing. Topical areas include question formulation design, sampling theory, measurement, data collection and analysis, and communication of findings. Practical application is emphasized, and students are required to develop and implement a focused study. Prerequisites: BA 3014 and ECON 2104.
BA 3024 Management and Organizational Behavior
An analysis of the interplay between traditional management functions and the attitudes and behaviors of individuals in organizations. Develops the concepts central to management including organization, planning, decision-making, leadership, control, and ethics as well as such critical issues in the management of individuals as personality, motivation, communication, and organizational change. Prerequisites: ACCT 2014 and ECON 2024.
BA 3014 Marketing Strategies
Examines the marketing process with emphasis on pricing, promotion, placement, and product/service development through the development of a strategic marketing plan. Case analysis and a group project expand on course content and stress managing the marketing process through strategy development. Prerequisites: ACCT 2014 and ECON 2024.
BA 3634 Promotional Strategies
Examines the underlying relationships between consumer behavior and marketing communication theories. Applies all elements of promotion mix (advertising, personal selling, publicity, and sales promotion) to marketing communication function. Integrates promotion strategy with overall marketing program. Prerequisite: BA 3014.
BA 3884 Bank Management
Techniques for managing bank funds to achieve profitability, liquidity, and solvency. Features asset and liability management, liquidity planning, short-term investment strategies, evaluating loan requests, customer profitability analysis and loan pricing, global banking activities, and trust operations. Prerequisite: BA 3134.
BA 4044 Seminar in Banking
Juniors and seniors who have completed Bank Management interact with local bankers generally at their respective institutions. Current issues and applications of banking principles are discussed with bank officers ranging from specialized personnel to the chief executive officer of the organization. Prerequisite: BA 3884.
BA 3194 Financial Planning
Examines the tools, factors, and environments relevant to the financial planning process. Designed to enable students to develop socially responsible decision making skills for addressing short-term, intermediate-term, and long-term financial goals and the ability to apply this knowledge to related business situations. Prerequisite: ACCT 2014 and ECON 2034.
BA 4084 Business Policy and Strategic Management
An integrating experience to develop an ability to see the enterprise as a system of interdependent functional business disciplines. Using the case-method approach, computer simulations, and current business activities, the course concentrates on the determination and implementation of business strategy. Prerequisites: Senior standing and BA 3134.
BA 1044 Introduction to Business Administration
A study of the functional areas of business including the environmental setting, organizational structure, finance, management, and marketing. Focus on acquiring understanding of the language and entire range of activities known as business. Open to first and second year students only.
BA 2034 Personal Finance
The study of personal finance concepts and principles in setting financial goals, budgeting and cash-flow management, using credit, planning major expenditures, protecting income and assets, making investments, and estate planning.
BA 4204 Internship
Study of management and economics in operation. Participants interact with management in committee meetings, work with research personnel, and become acquainted generally with a particular business, government office, or research center while doing supervised research on a topic chosen in consultation with the instructor of the course and the agency. (1 unit.) May be repeated once for credit. CR/NC grading. Prerequisite: Permission of instructor.
BA 3234 Manager and Employee Communication
Addresses communication skills needed to fully develop people once they have been hired and trained. The areas of human learning, human satisfaction, and supervisory actions and opportunities needed to practice effective manager-employee communication will be covered primarily in a discussion and project format. Prerequisite: BA 3024.
BA 3534 Personal Selling and Sales Management
Principles and practices of personal selling and sales management including selling as a profession, preparation and the process of relationship selling, careers in selling, and managing the salesperson individually and as part of a sales force. Prerequisite: BA 3014 and 3024.
BA 4208 Internship
Study of management and economics in operation. Participants interact with management in committee meetings, work with research personnel, and become acquainted generally with a particular business, government office, or research center while doing supervised research on a topic chosen in consultation with the instructor of the course and the agency. (2 course units.) May be repeated once for credit. CR/NC grading. Prerequisite: Permission of instructor.
BA 3084 Legal Environment of Business
Examines legal, ethical, and regulatory issues in business organizations. Focus is on the American legal system including interaction of government, business, and society, business contracts, and sales. Prerequisite: junior or senior standing or permission of the instructor.
BA 3134 Financial Management
Study of valuation procedures for real and financial assets, including risk/return tradeoffs and portfolio effects. Business financial policies derived from valuation theory are applied to capital budgeting, capital structure, and working capital management decisions. Prerequisites: ACCT 2134 and ECON 2104.
BA 3154 Investment Analysis
Asurvey of investment alternatives and sources of information; a comparison of fundamental and technical evaluation methods; and the analysis, emphasizing risk/return tradeoff considerations, of portfolio and special situation investment management strategies. Prerequisites: ACCT 2134 and ECON 2024.
BA 3174 Consumer Behavior
This course gives students a fundamental understanding of consumer decision-making and its relationship to marketing management. It covers basic concepts and the framework for integrating knowledge of consumer behavior into management decisions. Prerequisite: BA 3014.
BA 4202 Internship
Study of management and economics in operation. Participants interact with management in committee meetings, work with research personnel, and become acquainted generally with a particular business, government office, or research center while doing supervised research on a topic chosen in consultation with the instructor of the course and the agency. (1/2 unit.) May be repeated once for credit. CR/NC grading. Prerequisite: Permission of instructor.
BA 3184 Human Resource Management
Designed to provide a foundation for the theory, principles, and practice of human resource management through analysis of job requirements, selection techniques, testing programs, wage and salary administration, financial incentive systems, and contemporary legal aspects. Prerequisite: BA 3024.
BA 3212 Special Topics in Business
Study of a problem area in business not analyzed in other courses. Topic will change and be announced in advance. (1/2 course unit.) Course may be repeated for credit provided different topics are taken. Prerequisite: Permission of instructor.
BA 3214 Special Topics in Business
Study of a problem area in business not analyzed in other courses. Topic will change and be announced in advance. (1 course unit.) Course may be repeated for credit provided different topics are taken. Prerequisite: Permission of instructor.
BA 3224 Entrepreneurship
Explores the nature and dynamics of the entrepreneurial process through readings, case studies, class discussions, and student projects. Topics of discussion include idea generation, capital acquisition, market planning, growth and expansion, and operations management. Special attention is directed towards characteristics and behaviors required for successful entrepreneurial activity. Prerequisites: BA 3014,3024, and ACCT 2134.
BA 3244 International Business
An in-depth analysis of the complexities of doing business across national boundaries. Topics of discussion will include the multinational corporation, foreign direct investment, foreign financial markets, international marketing management, international industrial relations, and global business strategies. Prerequisites: BA 3014 and 3024.
HRT 3212 Special Topics in Hospitality
Study of a problem area in the hospitality industry not analyzed in other courses. Topic will change and be announced in advance. Course may be repeated provided different topics are taken. (1/2 course unit.) Prerequisite: HRT 1034 and permission of instructor.
HRT 3214 Special Topics in Hospitality
Study of a problem area in the hospitality industry not analyzed in other courses. Topic will change and be announced in advance. Course may be repeated provided different topics are taken. (1 course unit.) Prerequisite: HRT 1034 and permission of instructor.
HRT 4214 Independent Study
Self-directed study in which the student initiates, plans, and conducts research activities under the supervision and guidance of a faculty member. Prerequisites: senior standing and permission of the instructor.
HRT 3314 Lodging Operations and Management
A study of the theory and its application of the duties, responsibilities, problems, and opportunities encountered within the departments of lodging facilities. Provides a review of every aspect of lodging management and covers all departments from the front office to finance, from marketing to housekeeping. Prerequisite: HRT 1034.
HRT 3324 Restaurant Management
A study of the principles of planning, organizing, and controlling required of a successful restaurateur. Investigates the management of customers, operations, and employees in all departments of financially successful food service operations. Prerequisite: HRT 1034.
HRT 1034 Introduction to Hospitality Industry and Tourism
A study of the growth, development, and nature of the hospitality industry from early inns to the present. Will provide an understanding of the many facets of hospitality operations by type, discussion of guest relations, basic management principles, the breakdown of the ’front of the house’ and ’back of the house’ operations, and organization of hospitality management systems. Will include fundamentals of food services and lodging processes, concepts, and principles.
HRT 2044 Principles of Food Theory & Preparation
The selection, composition, and preparation of food and the changes that occur during cooking and processing. Development of professional techniques and procedures of quality food production through laboratory experiences. Prerequisite: Permission of instructor.
HRT 3144 Quantity Food Production Management
The study and application of techniques, standards, and principles of quantity food production and service. Management principles in planning, organizing, staffing, and coordinating the kitchen are experienced through a series of dinners catered by students in the curriculum. Prerequisite: HRT 2044.
HRT 3544 Travel and Tourism
Principles and practices of domestic and international tourism and leisure travel industries including cultural aspects, economic and social dimensions, marketing, and research. Prerequisite: BA 3014 and 3024.
HRT 4204 Internship
A program offering students supervised instruction in a non-classroom setting. CR/NC grading. Prerequisite: Permission of instructor.
Transylvania University admits students regardless of age, race, color, ethnicity, religion, gender, sexual orientation, disability, veteran status, national origin, or any other classification protected by federal or state law or local ordinance.