In 2010, the Alltech FEI World Equestrian Games\u2014the world championships for eight equestrian sports\u2014were held in the United States for the first time at the Kentucky Horse Park, just 10 miles from Transylvania\u2019s campus. Thousands of visitors from the United States and all over the world came to central Kentucky to cheer on competitors, ogle beautiful horses, or just learn more about an equestrian sport that doesn\u2019t involve Thoroughbreds racing hell-bent for leather around a circular track.<\/p>\n\n\n\n
Julia Poynter was Transylvania\u2019s liaison for this event. That makes perfect sense\u2014she teaches Event Management and Marketing and was an independent contractor with the Kentucky Horse Park Foundation from 2007-10.<\/p>\n\n\n\n
Poynter also recognized this was an incredible opportunity for her Transylvania students to get some real-world marketing experience. Under her direction, the students designed the Transylvania promotional booth and determined what they would distribute to the international visitors at the Games. They worked with the Transylvania bookstore to decide what event-related merchandise they wanted to sell. And, finally, they formally presented their marketing plan to the Transylvania president and senior administrators.<\/p>\n\n\n\n
Poynter believes this type of practical application makes Transylvania\u2019s business administration program different from those that focus almost exclusively on business theory and case studies. Transylvania\u2019s students have worked on projects with the Bluegrass Hospitality Group, the Lexington Visitors and Convention Bureau, and other organizations in the area. They practice writing marketing plans\u2014and presenting them.<\/p>\n\n\n\n I have to stay in tune with what\u2019s going on outside the academic world. Consequently, the students understand the constraints of real world companies\u2014they can\u2019t just apply what they read in a book.<\/p><\/blockquote><\/figure>\n\n\n\n As an active business consultant and business owner, Poynter makes sure she keeps her finger on the pulse of current business trends and practices so she can share relevant, up-to-date information with her students. That means she can tell her students, \u201cThis is what\u2019s going on in the industry right now.\u201d<\/p>\n\n\n\n But her true love is teaching. \u201cI love to see the light bulb go off over a student\u2019s head and hear, \u2018Dr. P., I get it!\u201d\u2019 She values the intense one-on-one relationships she has with her students, and she can quickly enumerate where her graduates are now working. \u201cYou have to have your door open,\u201d she explains.<\/p>\n\n\n\n For those students who don\u2019t want to major in business administration, Poynter has some advice. \u201cWhy not minor in business administration\u2014so you can understand the economics of your industry, read a budget, navigate personal finance, etc. It can make you a better member of society, as well as a better employee.\u201d<\/p>\n\n\n\n Ph.D., University of Georgia, 1991 Entrepreneurship Bingham Fellow for Excellence in Teaching Omicron Delta Kappa (leadership honorary) Success factors for small businessesAcademic History<\/h3>\n\n\n\n
M.B.A., University of Georgia, 1989
M.N.S., University of Kentucky, 1983
B.S., University of Kentucky, 1980<\/p>\n\n\n\nCourses Taught at Transy<\/h3>\n\n\n\n
Business Policy and Strategic Management
Promotions
Travel and Tourism
Event Management and Marketing<\/p>\n\n\n\nAwards<\/h3>\n\n\n\n
Recipient of five outstanding teaching awards over 20 years of teaching<\/p>\n<\/div>\n\n\n\nProfessional Memberships<\/h3>\n\n\n\n
Phi Kappa Phi (academic honorary)
Sigma Iota Epsilon (management honorary)
Phi Upsilon Omicron (family and consumer sciences honorary)<\/p>\n\n\n\nAreas of Research<\/h3>\n\n\n\n
Non-profit operations
Event management and marketing
Domestic tourism<\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":4461,"template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"Relevanssi image attachment filter Relevanssi index exclude","footnotes":"","_links_to":"","_links_to_target":""},"academic_division":[54,55],"class_list":["post-277","faculty","type-faculty","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n