{"id":3895,"date":"2020-04-29T15:30:45","date_gmt":"2020-04-29T19:30:45","guid":{"rendered":"https:\/\/www.transy.edu\/academics\/?post_type=program&#038;p=3895"},"modified":"2025-10-31T11:17:31","modified_gmt":"2025-10-31T15:17:31","slug":"marketing","status":"publish","type":"program","link":"https:\/\/www.transy.edu\/academics\/program\/business-administration\/course-sequence\/marketing\/","title":{"rendered":"Business Administration: Marketing Track Course Sequence"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.transy.edu\/academics\/program\/business-administration\/\">\u25c0\ufe0e\u2009Business Administration Overview<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recommended-sequence-of-courses-for-business-administration-nbsp-marketing-track\"><strong>Recommended Sequence of Courses<\/strong> for <strong>Business Administration&nbsp;Marketing Track<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-allied-course\">Allied Course<\/h3>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Course<\/th><th>Prerequisite<\/th><th>Comments<\/th><\/tr><\/thead><tbody><tr><th>Complete a GE Math Course<\/th><td>n\/a<\/td><td>\u2013<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-foundational-courses\">Foundational Courses<\/h3>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"\"><thead><tr><th>Course<\/th><th>Prerequisite<\/th><th>Comments<\/th><\/tr><\/thead><tbody><tr><th>BA 1344 Business Technologies<\/th><td>n\/a<\/td><td>Complete during 1st or 2nd year<\/td><\/tr><tr><th>ACCT 2014 Prin. of Account I<\/th><td>n\/a<\/td><td>Complete during 1st or 2nd year<\/td><\/tr><tr><th>ACCT 2134 Prin. of Account II<\/th><td>ACCT 2014<\/td><td>Complete during 1st or 2nd year<\/td><\/tr><tr><th>ECON 2024 Microeconomics<\/th><td>n\/a<\/td><td>Complete during 1st or 2nd year<\/td><\/tr><tr><th>ECON 2034 Macroeconomics<\/th><td>n\/a<\/td><td>Complete during 1st or 2nd year<\/td><\/tr><tr><th>ECON 2104 Economics and Business Statistics<\/th><td>Any GE Math Course<\/td><td>Complete during 1st or 2nd year<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-upper-level-courses\">Upper Level Courses<\/h3>\n\n\n\n<figure class=\"wp-block-flexible-table-block-table\"><table class=\"\"><thead><tr><th>Course<\/th><th>Prerequisite<\/th><th>Comments<\/th><\/tr><\/thead><tbody><tr><th>BA 3014 Marketing<\/th><td>ACCT 2014 and ECON 2024<\/td><td>Complete 2nd year of 1st semester of 3rd year; prereq for all upper level marketing classes<\/td><\/tr><tr><th>BA 3024 Mgt &amp; Org Behavior<\/th><td>ACCT 2014 and ECON 2024<\/td><td>Complete 2nd year of 1st semester of 3rd year; prereq for all upper level management classes<\/td><\/tr><tr><th>BA 3134 Financial Mgt<\/th><td>ACCT 2134 and ECON 2104<\/td><td>Complete 3rd year if Finance Concentration; prereq for all upper level finance classes<\/td><\/tr><tr><th>BA 3084 Legal Environment of Bus.<\/th><td>3rd year status<\/td><td>Complete 3rd year or 1st semester 4th year<\/td><\/tr><tr><th>BA 4084 Business Policy<\/th><td>Above courses, 4th year status<\/td><td>Complete 4th year after 10 required major courses<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<p>Students may choose a major track in: Finance, Hospitality and Tourism, Management, or Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-electives-in-marketing\">Electives in Marketing<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-required\">Required<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BA 3174 Consumer Behavior<\/li>\n\n\n\n<li>BA 3304 Marketing Research<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-additional-electives-from-the-following-for-a-total-of-4-electives\">2 additional electives from the following (for a total of 4 electives):<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BA 3224 Entrepreneurship<\/li>\n\n\n\n<li>BA 3244 International Business<\/li>\n\n\n\n<li>BA 3294 Special Topics in Marketing<\/li>\n\n\n\n<li>BA 3534 Personal Selling and Sales Management<\/li>\n\n\n\n<li>BA 3544 Fundamentals of Travel and Tourism<\/li>\n\n\n\n<li>BA 3554 Event Management and Marketing<\/li>\n\n\n\n<li>BA 3564 Beverage Management<\/li>\n\n\n\n<li>BA 3634 Promotional Strategies<\/li>\n<\/ul>\n\n\n\n<p>Elective courses should be taken during the 3rd and 4th years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recommended Sequence of Courses for Business Administration&nbsp;Marketing Track Allied Course Foundational Courses Upper Level Courses Students may choose a major track in: Finance, Hospitality and Tourism, Management, or Marketing. Electives in Marketing Required 2 additional electives from the following : Elective courses should be taken during the 3rd and 4th years.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3883,"menu_order":1,"template":"","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"342,139,247,257","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"academic_division":[],"program_type":[],"keyword":[],"class_list":["post-3895","program","type-program","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Administration: Marketing Track Course Sequence - 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