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Dr. Jeffrey D. Hopper

Associate Professor of Business Administration; Program Director

Jeffrey Hopper thinks it’s essential that his students truly understand the business concepts he teaches. That’s why he helps them find opportunities for real-world experience and internships.

“It’s necessary for students to connect new concepts to a point of reference outside of the academic environment and appreciate why the information is significant,” says Hopper. “A personal connection promotes learning because the information becomes relevant to their lives rather than just a concept in a textbook that may show up on an exam.”

Seeing students make that connection is Hopper’s most gratifying moment as a teacher. “It’s what motivated me to become an educator in the first place and what continues to drive me today,” he says.

My teaching philosophy is derived from my firm belief that true knowledge comes from understanding, not from memorization.

As a Transylvania graduate, Hopper understands the value of a liberal arts background in the business world and graduate school. He’s noticed an increasing awareness among recruiters, too.

“The ability to think, question, explore, analyze, and make connections is critical for success in business,” says Hopper. “That makes the liberal arts the perfect complement to a business administration major.”

Academic History

Ph.D., Economics, Middle Tennessee State University, 2008
M.A., Economics, Middle Tennessee State University, 2005
M.B.A., Middle Tennessee State University, 1997
B.A., Business Administration, Transylvania University, 1994

Courses Taught at Transy

Introduction to Business
Personal Finance
Marketing Strategies
Marketing Research
Consumer Behavior
Financial Management
Advanced Marketing Research
Sales Operations Management
Inventory Systems Management
Brand Management Strategies
First-Year Seminar
Academic Career Skills

Professional Memberships

Southern Economic Association
National Association for Business Economics

Areas of Research

Labor economics
Social media marketing

Awards

Bingham Start-up Grant Recipient, Transylvania University
Beta Gamma Sigma Academic Honor Society