Jeffrey Hopper thinks it’s essential that his students truly understand the business concepts he teaches. That’s why he helps them find opportunities for real-world experience and internships.
“It’s necessary for students to connect new concepts to a point of reference outside of the academic environment and appreciate why the information is significant,” says Hopper. “A personal connection promotes learning because the information becomes relevant to their lives rather than just a concept in a textbook that may show up on an exam.”
Seeing students make that connection is Hopper’s most gratifying moment as a teacher. “It’s what motivated me to become an educator in the first place and what continues to drive me today,” he says.
As a Transylvania graduate, Hopper understands the value of a liberal arts background in the business world and graduate school. He’s noticed an increasing awareness among recruiters, too.
“The ability to think, question, explore, analyze, and make connections is critical for success in business,” says Hopper. “That makes the liberal arts the perfect complement to a business administration major.”
Ph.D., Economics, Middle Tennessee State University, 2008
M.A., Economics, Middle Tennessee State University, 2005
M.B.A., Middle Tennessee State University, 1997
B.A., Business Administration, Transylvania University, 1994
Courses Taught at Transy
Introduction to Business
Advanced Marketing Research
Sales Operations Management
Inventory Systems Management
Brand Management Strategies
Academic Career Skills
Southern Economic Association
National Association for Business Economics
Areas of Research
Social media marketing
Bingham Start-up Grant Recipient, Transylvania University
Beta Gamma Sigma Academic Honor Society