WRC3064 Persuasion

The study of persuasion, with an emphasis on the receiver’s role. Focus on critical analysis of persuasive messages. Develop understanding of persuasion theory as it relates to individuals, groups, and movements. Focus particularly on the persuasive tools of social proof, reciprocity, authority, scarcity, liking, and commitment and commitment and consistency. Prerequisite: WRC 1004 or permission of instructor. IV; V