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Guiding Objective #2: Accessible

Increase demand for and access to a Transylvania education in order to grow total enrollment to 1150 by 2024.

2.1   Meet enrollment growth goals by developing and implementing a comprehensive Strategic Enrollment Plan that enhances marketing, messaging and communications; adds innovative curricular and co-curricular programs; identifies new markets and increases alumni engagement.

2.2   Optimize a financial aid, scholarship and pricing strategy to attract, support and retain students while also maximizing net tuition revenue.

2.3   Articulate the university’s overall marketing/branding strategy with a focus on the Transylvania experience from applicant to alumni.