Guiding Objective #4

Enthusiastically engage alumni and friends to invest in Transylvania’s future through a campaign and other fundraising initiatives to bolster the strength of the university.

4.1 Complete the next phase of a comprehensive fundraising campaign.

# Item Status Progress Report

Develop strategy to recognize, steward and celebrate success of first phase, while establishing connectivity to the next phase of the campaign.

  • Complete campaign strategy study and begin implementation. 
partially complete Final report forthcoming. 

Fulfill campaign fundraising priority areas as identified in the Strategic Focus Plan.

  • Finalize campaign priority items, themes. 

4.2 Implement an annual, comprehensive advancement strategic plan with achievable fundraising goals and actions. 

# Item Status Progress Report

Reconstitute a donor pipeline by delivering segmented educational and appeal messages.

  • Increase operating gifts. 

Increase focus on, and productivity within, planned giving and foundation fundraising.

  • Increase membership in Morrison Society and President’s Circle.

4.3 Increase alumni engagement through participation in university events, programs and philanthropy.

# Item Status Progress Report

Expand virtual activities and events to full alumni base.

  • Continue existing virtual events, host regional events in top 10 markets, host President’s Circle/Morrison Society events in top five markets. 

Foster young alumni through specific programming that includes their involvement, leadership and support.

  • Launch engagement initiative for young alumni.

Emphasize the importance of alumni to the university’s fundraising success.


4.4 Implement comprehensive marketing plan to support the campaign and other fundraising efforts.

# Item Status Progress Report

Implement bold and cohesive campaign messaging.


Implement an education initiative directed at alumni/donors to inform them of the changing dynamics, demographics and needs of current and future students, assuring donors of their impact and positive progress.

  • Work with Boards of Trustees, Regents, TAB, TUYAC and campaign committee to develop educational initiatives for alumni and donors.

incompleteIncomplete complete Completed partially complete In progress

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