Guiding Objective #4

Enthusiastically engage alumni and friends to invest in Transylvania’s future through a campaign and other fundraising initiatives to bolster the strength of the university.

4.1 Complete the next phase of a comprehensive fundraising campaign.

4.1.A

Develop strategy to recognize, steward and celebrate success of first phase, while establishing connectivity to the next phase of the campaign.

  • Complete campaign strategy study and begin implementation. 
  
4.1.B

Fulfill campaign fundraising priority areas as identified in the Strategic Focus Plan.

  • Finalize campaign priority items, themes. 
  

4.2 Implement an annual, comprehensive advancement strategic plan with achievable fundraising goals and actions. 

4.2.A

Reconstitute a donor pipeline by delivering segmented educational and appeal messages.

  • Increase operating gifts. 
  
4.2.B

Increase focus on, and productivity within, planned giving and foundation fundraising.

  • Increase membership in Morrison Society and President’s Circle.
  

4.3 Increase alumni engagement through participation in university events, programs and philanthropy.

4.3.A

Expand virtual activities and events to full alumni base.

  • Continue existing virtual events, host regional events in top 10 markets, host President’s Circle/Morrison Society events in top five markets. 
  
4.3.B

Foster young alumni through specific programming that includes their involvement, leadership and support.

  • Launch engagement initiative for young alumni.
  
4.3.C

Emphasize the importance of alumni to the university’s fundraising success.

  

4.4 Implement comprehensive marketing plan to support the campaign and other fundraising efforts.

4.4.A

Implement bold and cohesive campaign messaging.

  
4.4.B

Implement an education initiative directed at alumni/donors to inform them of the changing dynamics, demographics and needs of current and future students, assuring donors of their impact and positive progress.

  • Work with Boards of Trustees, Regents, TAB, TUYAC and campaign committee to develop educational initiatives for alumni and donors.
  

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