Enthusiastically engage alumni and friends to invest in Transylvania’s future through a campaign and other fundraising initiatives to bolster the strength of the university.
4.1 Complete the next phase of a comprehensive fundraising campaign.
| # | Item | Status | Progress Report |
|---|---|---|---|
| 4.1.A |
Develop strategy to recognize, steward and celebrate success of first phase, while establishing connectivity to the next phase of the campaign.
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Final report forthcoming. |
| 4.1.B |
Fulfill campaign fundraising priority areas as identified in the Strategic Focus Plan.
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4.2 Implement an annual, comprehensive advancement strategic plan with achievable fundraising goals and actions.
| # | Item | Status | Progress Report |
|---|---|---|---|
| 4.2.A |
Reconstitute a donor pipeline by delivering segmented educational and appeal messages.
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| 4.2.B |
Increase focus on, and productivity within, planned giving and foundation fundraising.
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4.3 Increase alumni engagement through participation in university events, programs and philanthropy.
| # | Item | Status | Progress Report |
|---|---|---|---|
| 4.3.A |
Expand virtual activities and events to full alumni base.
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| 4.3.B |
Foster young alumni through specific programming that includes their involvement, leadership and support.
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| 4.3.C |
Emphasize the importance of alumni to the university’s fundraising success. |
4.4 Implement comprehensive marketing plan to support the campaign and other fundraising efforts.
| # | Item | Status | Progress Report |
|---|---|---|---|
| 4.4.A |
Implement bold and cohesive campaign messaging. |
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| 4.4.B |
Implement an education initiative directed at alumni/donors to inform them of the changing dynamics, demographics and needs of current and future students, assuring donors of their impact and positive progress.
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Incomplete Completed In progress