Enthusiastically engage alumni and friends to invest in Transylvania’s future through a campaign and other fundraising initiatives to bolster the strength of the university.
4.1 Complete the next phase of a comprehensive fundraising campaign.
Develop strategy to recognize, steward and celebrate success of first phase, while establishing connectivity to the next phase of the campaign.
Fulfill campaign fundraising priority areas as identified in the Strategic Focus Plan.
4.2 Implement an annual, comprehensive advancement strategic plan with achievable fundraising goals and actions.
Reconstitute a donor pipeline by delivering segmented educational and appeal messages.
Increase focus on, and productivity within, planned giving and foundation fundraising.
4.3 Increase alumni engagement through participation in university events, programs and philanthropy.
Expand virtual activities and events to full alumni base.
Foster young alumni through specific programming that includes their involvement, leadership and support.
Emphasize the importance of alumni to the university’s fundraising success.
4.4 Implement comprehensive marketing plan to support the campaign and other fundraising efforts.
Implement bold and cohesive campaign messaging.
Implement an education initiative directed at alumni/donors to inform them of the changing dynamics, demographics and needs of current and future students, assuring donors of their impact and positive progress.
Incomplete Completed In progress