Enthusiastically engage alumni and friends to invest in Transylvania’s future through a campaign and other fundraising initiatives to bolster the strength of the university.
4.1 Complete the next phase of a comprehensive fundraising campaign.
|4.1.A||Develop strategy to recognize, steward and celebrate success of first phase, while establishing connectivity to the next phase of the campaign.||Interviewed candidates and selected firm to serve as campaign readiness consultants; began engagement December 2021.|
|4.1.B||Fulfill campaign fundraising priority areas as identified in the Strategic Focus plan.||Began engagement December 2021; In-house internal readiness assessment completed and provided to consultant.|
4.2 Implement an annual, comprehensive advancement strategic plan with achievable fundraising goals and actions.
|4.2.A||Reconstitute a donor pipeline by delivering segmented educational and appeal messages.||Communications plans for various operational areas (annual giving, planned giving, alumni relations, young alumni) completed. Plans for second half of the fiscal year under review for changes.|
|4.2.B||Increase focus on, and productivity within, planned giving and foundation fundraising.||Submitted foundation proposals have already exceeded the 10% increase level. Gift officers have participated in planned giving webinars related to discussing planned giving with prospects.|
4.3 Increase alumni engagement through participation in university events, programs and philanthropy.
|4.3.A||Expand virtual activities and events to full alumni base.||Very few virtual events in the first half of the fiscal year with focus on in-person Alumni Weekend; COVID impacted efforts to have traditional alumni game events, monitoring for spring events.|
|4.3.B||Foster young alumni through specific programming that includes their involvement, leadership and support.||Implemented one new programs co-designed with the Young Alumni Council.|
|4.3.C||Emphasize the importance of alumni to the university’s fundraising success.||Completed both an online alumni magazine readership survey and an online alumni engagement survey; Will be implementing an engagement program to encourage (1) annual giving, (2) attendance at live and virtual events, (3) advocacy, including admissions and CAPE assistance, social media, other volunteer avenues.|
4.4 Implement a comprehensive marketing plan to support the campaign and other fundraising efforts.
|4.4.A||Implement bold and cohesive campaign messaging.||Interviewed candidates and selected firm to serve as Campaign Readiness consultants; began engagement December 2021.|
|4.4.B||Implement an education initiative directed at alumni/donors to inform them of the changing dynamics, demographics and needs of current and future students, assuring donors of their impact and positive progress.||Segmented giving communications have been developed for both annual giving donors and leadership giving/planned giving donors.|