Guiding Objective #4

Enthusiastically engage alumni and friends to invest in Transylvania’s future through a campaign and other fundraising initiatives to bolster the strength of the university.

4.1 Complete the next phase of a comprehensive fundraising campaign.

4.1.ADevelop strategy to recognize, steward and celebrate success of first phase, while establishing connectivity to the next phase of the campaign.(i) Complete first phase of campaign. 
(ii) Begin implementation of the second phase.
4.1.BFulfill campaign fundraising priority areas as identified in the Strategic Focus plan.(i) Complete campaign readiness assessment. 
(ii) Establish campaign priorities.

4.2 Implement an annual, comprehensive advancement strategic plan with achievable fundraising goals and actions. 

4.2.AReconstitute a donor pipeline by delivering segmented educational and appeal messages.Implement a new advancement segmented communications plan.
4.2.BIncrease focus on, and productivity within, planned giving and foundation fundraising.Increase the number of planned gifts by 20% and foundation proposals by 10%.

4.3 Increase alumni engagement through participation in university events, programs and philanthropy.

4.3.AExpand virtual activities and events to full alumni base.(i) Increase attendance at virtual events by 20% and number of unique attendees by 20%.
(ii) Develop alumni events for each athletic sport.
4.3.BFoster young alumni through specific programming that includes their involvement, leadership and support.Implement three new programs co-designed with the Young Alumni Council.
4.3.CEmphasize the importance of alumni to the university’s fundraising success.Implement an alumni engagement campaign.

4.4 Implement a comprehensive marketing plan to support the campaign and other fundraising efforts.

4.4.AImplement bold and cohesive campaign messaging.Complete design of campaign messaging and begin implementation.
4.4.BImplement an education initiative directed at alumni/donors to inform them of the changing dynamics, demographics and needs of current and future students, assuring donors of their impact and positive progress.Implement alumni and donor education campaigns.