Enthusiastically engage alumni and friends to invest in Transylvania’s future through a campaign and other fundraising initiatives to bolster the strength of the university.
4.1 Complete the next phase of a comprehensive fundraising campaign.
|4.1.A||Develop strategy to recognize, steward and celebrate success of first phase, while establishing connectivity to the next phase of the campaign.||(i) Complete first phase of campaign. |
(ii) Begin implementation of the second phase.
|4.1.B||Fulfill campaign fundraising priority areas as identified in the Strategic Focus plan.||(i) Complete campaign readiness assessment. |
(ii) Establish campaign priorities.
4.2 Implement an annual, comprehensive advancement strategic plan with achievable fundraising goals and actions.
|4.2.A||Reconstitute a donor pipeline by delivering segmented educational and appeal messages.||Implement a new advancement segmented communications plan.|
|4.2.B||Increase focus on, and productivity within, planned giving and foundation fundraising.||Increase the number of planned gifts by 20% and foundation proposals by 10%.|
4.3 Increase alumni engagement through participation in university events, programs and philanthropy.
|4.3.A||Expand virtual activities and events to full alumni base.||(i) Increase attendance at virtual events by 20% and number of unique attendees by 20%.|
(ii) Develop alumni events for each athletic sport.
|4.3.B||Foster young alumni through specific programming that includes their involvement, leadership and support.||Implement three new programs co-designed with the Young Alumni Council.|
|4.3.C||Emphasize the importance of alumni to the university’s fundraising success.||Implement an alumni engagement campaign.|
4.4 Implement a comprehensive marketing plan to support the campaign and other fundraising efforts.
|4.4.A||Implement bold and cohesive campaign messaging.||Complete design of campaign messaging and begin implementation.|
|4.4.B||Implement an education initiative directed at alumni/donors to inform them of the changing dynamics, demographics and needs of current and future students, assuring donors of their impact and positive progress.||Implement alumni and donor education campaigns.|