Enthusiastically engage alumni and friends to invest in Transylvania’s future through a campaign and other fundraising initiatives to bolster the strength of the university.
4.1 Complete the next phase of a comprehensive fundraising campaign.
| 4.1.A | Develop strategy to recognize, steward and celebrate success of first phase, while establishing connectivity to the next phase of the campaign. | (i) Complete first phase of campaign. (ii) Begin implementation of the second phase. |
| 4.1.B | Fulfill campaign fundraising priority areas as identified in the Strategic Focus plan. | (i) Complete campaign readiness assessment. (ii) Establish campaign priorities. |
4.2 Implement an annual, comprehensive advancement strategic plan with achievable fundraising goals and actions.
| 4.2.A | Reconstitute a donor pipeline by delivering segmented educational and appeal messages. | Implement a new advancement segmented communications plan. |
| 4.2.B | Increase focus on, and productivity within, planned giving and foundation fundraising. | Increase the number of planned gifts by 20% and foundation proposals by 10%. |
4.3 Increase alumni engagement through participation in university events, programs and philanthropy.
| 4.3.A | Expand virtual activities and events to full alumni base. | (i) Increase attendance at virtual events by 20% and number of unique attendees by 20%. (ii) Develop alumni events for each athletic sport. |
| 4.3.B | Foster young alumni through specific programming that includes their involvement, leadership and support. | Implement three new programs co-designed with the Young Alumni Council. |
| 4.3.C | Emphasize the importance of alumni to the university’s fundraising success. | Implement an alumni engagement campaign. |
4.4 Implement a comprehensive marketing plan to support the campaign and other fundraising efforts.
| 4.4.A | Implement bold and cohesive campaign messaging. | Complete design of campaign messaging and begin implementation. |
| 4.4.B | Implement an education initiative directed at alumni/donors to inform them of the changing dynamics, demographics and needs of current and future students, assuring donors of their impact and positive progress. | Implement alumni and donor education campaigns. |