Menu Search

Get updates on Healthy at Transy, our campus reopening plan.

Guiding Objective #2

Enabling continued innovation and financial strength through growing enrollment and enhancing Advancement.

Mid-year progress report updated on Jan. 14, 2021

#ITEMRESPONSIBLE CABINET MEMBERPROGRESS REPORT
2.A
  1. Evaluate historical data, external data and trend analysis to establish enrollment goals for 2021 and beyond.
  2. Implement a set of “brick-by-brick” enrollment initiatives with specific goals and targets by major and cocurricular activities.
  3. Increase and enhance recruitment activity for legacy students.
Sarah Coen
Rhyan Conyers
Johnnie Johnson 
Brien Lewis
Holly Sheilley
Becky Thomas
Cabinet 

 

 

Strategic Enrollment Council (SEC) formed and meeting bi-weekly. Reviewed historical data to determine goals/strategies to reach 1,150 by 2025. See Appendix 2.A (SEC Executive Summary).

2.BComplete and promote a clear identity statement and “elevator speech” and key marketing messages that effectively communicate and serve as a “rallying cry” for who we are, what we do and why.Sarah Coen
Brien Lewis
Megan Moloney
Cabinet 

Several steps underway with renewed focus on value (Why Transy) and affordability (How Transy), including:

  1. New “Transylvania: An Excellent Value” landing page and scholarship calculator added to website
  2. Increasing focus on Transy as Kentucky’s first college
  3. Exploring branding research as part of a larger research project for 2021
  4. Undertook SEO/social media/digital workshop and implementing follow-up recommendations.
2.C
  1. Complete and promote effective packaging of what we have to offer “from applicant to alumni” including specific outcomes of the Transylvania experience.
  2. Develop a plan to communicate the value of the Transylvania experience internally and externally.
Steve Angelucci
Sarah Coen
Brien Lewis
Johnnie Johnson
Megan Moloney
Cabinet

Several steps underway including:

  1. Alumni engagement subcommittee of SEC formed
  2. “Living Library” of alumni outcomes created
  3. “Transylvania: An Excellent Value” landing page added to website
  4. Undertook SEO/social media/digital workshop and implementing recommendations. 

See Appendix 2.C.

2.DImplement a set of “stay local” initiatives to increase enrollment from Fayette and surrounding counties.Sarah Coen
Johnnie Johnson

High school outreach initiatives underway promoting magnet program scholarships and Transy personalized admission approach. Meetings held with Lexington Catholic, Frederick Douglass and Tates Creek in October/November 2020.  Meetings with Dunbar, Sayre, LCA, Lafayette and Bryan Station are currently scheduled for January.

2.EImplement a set of “beyond Kentucky” initiatives (direct to Bluegrass, targeted zips).Sarah Coen
Johnnie Johnson

More challenging during COVID-19 with no travel and greater reliance on SEO/social/digital strategy. Initiatives include:

  1. Working with Board of Regents and Alumni Board to identify and recruit students from key out-of-state markets including Cincinnati, Nashville, Atlanta and Houston
  2. Working with coaches on key out-of-state markets, especially for lacrosse, field hockey and equestrian eventing
  3. Awarding renewable out-of-state grant to help offset state lottery programs
  4. Representation of out-of-state enrollment on web and marketing materials.
2.FImplement “48-hour admission decision” capabilities.Johnnie Johnson

Admissions began reviewing applications earlier and have offered admission decisions earlier and faster this year than last. Results as of 12/18/2020 show increases compared to last year in submitted applications, completed applications, admissions and deposits.

2.GIncrease community engagement through participation in organizations and events and establishing a Community Leaders Advisory Group (CLAG).Steve Angelucci
Sarah Coen
Brien Lewis
Megan Moloney

Several steps taken, including:

  1. Community Engagement Survey completed and participation gaps identified
  2. Drafting list of potential CLAG participants
  3. Exploring potential opportunities through an emerging project from Leadership Lexington
  4. President Lewis will be serving as a new board member of the Downtown Lexington Partnership and is already serving as a board member for Commerce Lexington.
2.HDevelop a plan and take steps needed for implementation of eSports in 2021-22.Cabinet

Games have been decided upon. Next immediate steps are

  1. Hiring a coach
  2. Beginning promotion in early 2021 before Feb. 1 application deadline
  3. Finalizing space location
2.IEnhance Advancement office capabilities to identify and work directly with broader bases of both major and potential donors.Steve Angelucci
Brien Lewis
Shawn Lyons

Implemented Slate donor database management system that will result in significant budget savings as well as integrating data systems and tracking students from applicant to alumni. Shawn Lyons appointed new vice president for advancement effective 12/1/2020.

2.JDevelop a plan and capacities for a major fundraising campaign to launch in 2021 with priorities on supporting scholarships and the results of the new strategic planning process.Steve Angelucci
Brien Lewis
Shawn Lyons

Several steps underway including:

  1. Strategic Focus developed and adopted; now working to translate it into campaign priorities
  2. Campaign readiness assessment underway with expected completion January 2021.
2.KComplete strategic planning process and receive endorsement of BOT for new Strategic FocusSarah Coen
Rhyan Conyers
Brien Lewis
Cabinet 

Strategic Focus elements received strong support from campus community and was endorsed unanimously by Board of Trustees on 10/23/2020.