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Guiding Objective #2

Enabling continued innovation and financial strength through growing enrollment and enhancing Advancement.

#ITEM  
2.A
  1. Evaluate historical data, external data and trend analysis to establish enrollment goals for 2021 and beyond.
  2. Implement a set of “brick-by-brick” enrollment initiatives with specific goals and targets by major and cocurricular activities.
  3. Increase and enhance recruitment activity for legacy students.
  
2.BComplete and promote a clear identity statement and “elevator speech” and key marketing messages that effectively communicate and serve as a “rallying cry” for who we are, what we do and why.  
2.C
  1. Complete and promote effective packaging of what we have to offer “from applicant to alumni” including specific outcomes of the Transylvania experience.
  2. Develop a plan to communicate the value of the Transylvania experience internally and externally.
  
2.DImplement a set of “stay local” initiatives to increase enrollment from Fayette and surrounding counties.  
2.EImplement a set of “beyond Kentucky” initiatives (direct to Bluegrass, targeted zips).  
2.FImplement “48-hour admission decision” capabilities.  
2.GIncrease community engagement through participation in organizations and events and establishing a Community Leaders Advisory Group (CLAG).  
2.HDevelop a plan and take steps needed for implementation of eSports in 2021-22.  
2.IEnhance Advancement office capabilities to identify and work directly with broader bases of both major and potential donors.  
2.JDevelop a plan and capacities for a major fundraising campaign to launch in 2021 with priorities on supporting scholarships and the results of the new strategic planning process.  
2.KComplete strategic planning process and receive endorsement of BOT for new Strategic Focus