{"id":15363,"date":"2020-12-09T13:25:25","date_gmt":"2020-12-09T18:25:25","guid":{"rendered":"https:\/\/www.transy.edu\/1780\/?p=15363"},"modified":"2020-12-16T16:29:51","modified_gmt":"2020-12-16T21:29:51","slug":"major-marketing-trade-publication-spotlights-transylvanias-pandemic-response","status":"publish","type":"post","link":"https:\/\/www.transy.edu\/1780\/2020\/12\/major-marketing-trade-publication-spotlights-transylvanias-pandemic-response\/","title":{"rendered":"Major marketing trade publication spotlights Transylvania’s pandemic response"},"content":{"rendered":"\n
\"Transylvania<\/figure><\/div>\n\n\n\n

The nation’s premier publication in the advertising field yesterday featured Transylvania University’s efforts to serve current students and attract new ones during the pandemic.<\/p>\n\n\n\n

In “Higher Ed Gets a Lesson on Marketing During the Pandemic<\/a>,” Ad Age highlighted the school’s Pioneer Plus program<\/a>, which ensures that not only current students but also next year’s incoming class of 2025 will safely get the full Transylvania experience. The initiative includes a fifth year and summer classes at no extra cost. The university also increased scholarship awards available to new students.<\/p>\n\n\n\n

“President Brien Lewis says it\u2019s part of the college\u2019s overall mission to get the word out about the college\u2019s affordability and authenticity,” according to Ad Age. “The results speak for themselves, with fall 2021 applications tracking ahead of this year and graduates overwhelmingly getting accepted into medical school and law school.”<\/p>\n\n\n\n

Ad Age also noted the “digital expanse \u2014 where so many prospective students live \u2014 remains at the center of higher ed marketing strategies, even as colleges continue to rely on traditional advertising tactics like outdoor [ads], direct mail, print and college fairs.” <\/p>\n\n\n\n

That’s more true in this era of physical distancing than ever, so Transylvania has amped up its digital game. For instance, the university in October hosted a series of online open houses<\/a> that walked prospective students through various aspects of the college search.<\/p>\n\n\n\n

They can also tour campus with an online tool that turns their smartphone into a multimedia guide<\/a> at the ready anytime day or night \u2014 and they can explore all the school has to offer via a video viewbook<\/a>.<\/p>\n\n\n\n

Creative efforts like these are helping Transylvania thrive as enrollment slumps at other institutions. “Schools are taking a fresh look at their marketing outreach as they confront these bleak times,” according to Ad Age.<\/p>\n\n\n\n

The article continues: “‘There\u2019s no one silver bullet’ for college marketing, as Brien Lewis … put it. So colleges are bringing a fuller marketing arsenal to bear.”<\/p>\n","protected":false},"excerpt":{"rendered":"

The nation’s premier publication in the advertising field yesterday featured Transylvania University’s efforts to serve current students and attract new ones during the pandemic.<\/p>\n","protected":false},"author":9,"featured_media":15364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"11887,12305,1942,2104,1487,1514","_relevanssi_noindex_reason":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[78],"tags":[624,625],"feeds":[583],"class_list":["post-15363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-updates","tag-ad-age","tag-digital-marketing","feeds-about"],"yoast_head":"\nMajor 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The award winners were selected from entries submitted by public and private colleges and\u2026","rel":"","context":"In "News from Transy"","block_context":{"text":"News from Transy","link":"https:\/\/www.transy.edu\/1780\/category\/news\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13513,"url":"https:\/\/www.transy.edu\/1780\/2020\/07\/transylvania-pre%e2%80%91health-coordinator-to-take-on-public-health-advisory-role\/","url_meta":{"origin":15363,"position":5},"title":"Transylvania pre-health coordinator to take on public health advisory role","author":"Office of Marketing and Communications","date":"July 15, 2020","format":false,"excerpt":"Robin Prichard, Transylvania\u2019s coordinator of pre\u2011health preparation programs, will serve as the lead for the university\u2019s COVID\u201119 pandemic response.","rel":"","context":"In "News from Transy"","block_context":{"text":"News from Transy","link":"https:\/\/www.transy.edu\/1780\/category\/news\/"},"img":{"alt_text":"Prichard","src":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/07\/prichardfeature2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/07\/prichardfeature2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/07\/prichardfeature2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/07\/prichardfeature2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/posts\/15363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/comments?post=15363"}],"version-history":[{"count":2,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/posts\/15363\/revisions"}],"predecessor-version":[{"id":15367,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/posts\/15363\/revisions\/15367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/media\/15364"}],"wp:attachment":[{"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/media?parent=15363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/categories?post=15363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/tags?post=15363"},{"taxonomy":"feeds","embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/feeds?post=15363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}