{"id":12292,"date":"2017-09-12T13:23:07","date_gmt":"2017-09-12T17:23:07","guid":{"rendered":"https:\/\/www.transy.edu\/1780\/?p=12292"},"modified":"2020-06-19T16:31:12","modified_gmt":"2020-06-19T20:31:12","slug":"business-as-unusual","status":"publish","type":"post","link":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/","title":{"rendered":"Business as Unusual"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Pioneers Never Settle<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Whether it\u2019s ride-sharing or mixology or apparel, students are making their way into a huge variety of fields in a fluctuating job market.<\/p>\n\n\n\n<p>What is it about Transylvania that encourages its graduates to find success in arenas that are not always in line with their degrees?<\/p>\n\n\n\n<p>Why won\u2019t these students settle for business as usual?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"540\" src=\"\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader-810x540.jpg\" alt=\"student wearing virtual reality headset\" class=\"wp-image-12293\" srcset=\"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader-810x540.jpg 810w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader-350x233.jpg 350w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader-730x487.jpg 730w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader-768x512.jpg 768w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader-300x200.jpg 300w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader.jpg 1200w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<p>You\u2019re sitting in the middle of a pristine lake, surrounded by evergreen trees and picturesque, snow-capped mountains. Look up, and the red-orange sky begins to turn a vivid blue; look down, and you can see a school of fish nipping at the surface of the calm water.<\/p>\n\n\n\n<p>To your right, you hear the sound of&nbsp;a train chugging around the perimeter&nbsp;of the lake, a long trail of black and gray smoke following behind. As you watch it move steadily past, it begins to turn left, making its way impossibly toward the water and toward you. Suddenly it hits the shoreline, kicking up a huge wake and picking up speed as it comes directly your way. You start to look around, wondering if you should move or whether this is just a trick of the imagination. As the engine gets closer, your pulse quickens\u2014it\u2019s right on you\u2014and as you brace for the impact, the train explodes into a flock of birds, darting past you in an overwhelming swarm.<\/p>\n\n\n\n<p>You have just had your first experience with the awe-inducing, sometimes disorienting, technology of virtual reality. This two-minute scenario exists for no other reason than to show you how quickly you can lose yourself in a world of beauty and surrealism.<\/p>\n\n\n\n<p>And you\u2019re hooked.<\/p>\n\n\n\n<p>This is how Transylvania business professor Adam Evans likes to introduce visitors in his office to the capabilities&nbsp;of a system that is taking over his curriculum\u2014a wave of the future that will soon inhabit homes around the world in the same way that televisions and smartphones forced themselves in and never relented.<\/p>\n\n\n\n<p>\u201cIt\u2019s new, and it\u2019s coming,\u201d he says. \u201cThe possibilities are endless.\u201d<\/p>\n\n\n\n<div class=\"videoembed accessible-btn\" style=\"margin-top: 0;\"><iframe loading=\"lazy\" title=\"Virtual Reality at Transy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ftransylvaniauniversity%2Fvideos%2F10154781590143780%2F&amp;show_text=0&amp;width=728\" frameborder=\"0\" scrolling=\"no\" width=\"728\" height=\"409\"><\/iframe><\/div>\n\n\n\n<p>You can\u2019t spend long talking to somebody about Transylvania without hearing about the value of its liberal arts education. At its core, Transy aims to provide students a balance of breadth of knowledge and depth of discovery&nbsp;that will allow them to carve their own paths in a world that rarely rewards the status quo.<\/p>\n\n\n\n<p>Much like that virtual train, a Transy graduate is encouraged to go \u201coff the rails\u201d and take on their lives and careers from angles that they may never have expected. Change comes at you quickly\u2014will you get out of the way, or face it head on? Evans knows which option he wants his students to choose:<\/p>\n\n\n\n<p>\u201cRather than just READ about it, it\u2019s time for us to BE about it.\u201d<\/p>\n\n\n\n<p>Laura Bryan, vice president for academic affairs and dean of the university, points to a quote from Princeton University President Shirley M. Tilghman, who lays out a vision for how we ought to think about teaching today\u2019s student:<\/p>\n\n\n\n<p>\u201cA liberal education is designed to prepare you not for one profession, but for any profession\u2014including those not yet invented.\u201d<\/p>\n\n\n\n<p>But if we can\u2019t anticipate those&nbsp;future professions, how can we prepare our students?<\/p>\n\n\n\n<p>Ten years ago, the idea of social media was limited to college students swapping photos of each other on Facebook or pouring out their hearts in an online journal. Today major companies employ entire teams of social media experts to communicate with their current and potential clients over&nbsp;a variety of platforms, furthering their brands, dealing with crises and making themselves more accessible to the public.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Rather than READ about it, it&#8217;s time for us to BE about it.&#8221; <\/p><cite>Adam Evans, business professor<\/cite><\/blockquote>\n\n\n\n<p>If you look up social media job openings for J.P Morgan, for example, you\u2019ll notice that there is a conspicuous omission under the list of qualifications\u2014a college degree in&nbsp;any specific field. Instead it lists skills tantamount to the task at hand, skills like \u201cpassion,\u201d \u201cconfidence,\u201d \u201ccreativity\u201d and \u201can entrepreneurial spirit.\u201d<\/p>\n\n\n\n<p>But Transylvania doesn\u2019t offer any courses in passion. Fortunately for our students, we do offer professors with their fingers on the pulse of progress who are willing to go outside the normal and show how a formal liberal arts education can translate into a fulfilling career\u2014even one not yet invented.<\/p>\n\n\n\n<p>\u201cMany surveys with employers have demonstrated that they want to hire individuals who have similar characteristics to graduates of a liberal arts institution\u2014creative, complex, thinker, team player, communicator, problem solver,\u201d says Bryan.<\/p>\n\n\n\n<p>Kelly Hieronymus \u201913 was a philosophy major and studio art minor who picked up a job bartending at then-fledgling West Sixth Brewing a couple of blocks from campus during her senior year. While working with her advisor, philosophy professor Jack Furlong, she discovered an interest in marketing&nbsp;and began researching the influence of imagery in social media.<\/p>\n\n\n\n<p>She jumped in to help the West Sixth owners develop their brand on social media through photography and targeted content.<\/p>\n\n\n\n<p>\u201cI remember having all of these interactions as a bartender that I started to translate in class,\u201d she says. \u201cBeing a bartender, you\u2019re kind of putting on a show. People are watching you and responding to you and behaving in accordance with your behavior. I started noticing those things in parallel with some of the stuff we were talking about in Senior Seminar, and Jack helped facilitate me taking those concepts we learned in class and translating them to real life.\u201d<\/p>\n\n\n\n<p>It may sound unusual on the surface, but she began thinking about marketing like a philosopher. She looked at postmodern philosophical principles through the lens of social media and the interactions people have with their digital selves. As the brewery grew, they began&nbsp;to lean on her knowledge more and more, and three years ago she was officially hired full-time as the company\u2019s creative director, managing West Sixth\u2019s brand and marketing strategies.<\/p>\n\n\n\n<p>\u201cMy professors helped create an example to engage myself in the community while I was in school,\u201d Hieronymus says. \u201cThe encouragement I got from Dr. Furlong, and from Zoe Strecker and Sharon Brown and others, gave me a lot of confidence to do what I loved to do.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"540\" src=\"\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business2-810x540.jpg\" alt=\"\" class=\"wp-image-12296\" srcset=\"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business2-810x540.jpg 810w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business2-350x233.jpg 350w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business2-730x487.jpg 730w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business2-768x512.jpg 768w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business2-300x200.jpg 300w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business2.jpg 1200w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Uncharted Realities<\/h2>\n\n\n\n<p>Adam Evans grew up as many of today\u2019s 30-somethings did\u2014with a handful of quarters he spent during long hours at the arcade. While dating, his parents played games on the Atari system, so \u201cIt\u2019s in my genes,\u201d he says. His lifelong fascination with video games and technology has trained him to pay attention to trends in the industry, and it\u2019s become clear to him that virtual reality is no fad, nor is it an idle time-waster.<\/p>\n\n\n\n<p>So when the opportunity came to apply for a faculty grant to purchase&nbsp;a virtual reality system, he knew that this was going to have immense value to his business students who will graduate and look to find their place in a rapidly changing world of marketing, development and entertainment. He spent fall 2016 inviting students, faculty and staff to test the system and give feedback and ideas on how the technology could be used in their own fields.<\/p>\n\n\n\n<p>He conducted over 1,000 minutes of demonstrations with users ranging from his business students to President Seamus Carey and surveyed participants on their experience.<\/p>\n\n\n\n<p>\u201cI had limited expectations when I tried VR for the first time,\u201d said one responder, \u201cbut it really opened my eyes. Before anyone dismisses the program they should try it at least once.\u201d<\/p>\n\n\n\n<p>\u201cI\u2019d like to use it again to explore the use of VR and physical rehabilitation,\u201d said another.<\/p>\n\n\n\n<p>He presented his findings to a group of faculty and staff in February, along with several examples of how businesses and schools all over the world are applying virtual reality.<\/p>\n\n\n\n<p>\u201cI\u2019ve had 100 percent positive feedback,\u201d Evans said. \u201cNot one person said they were underwhelmed. They\u2019ve all said, \u2018We want more.\u2019\u201d<\/p>\n\n\n\n<p>Imagine taking virtual reality tours of first-century Rome or walking through a home you designed or presenting a business plan to a room full of CEOs, all from a lab on campus. These opportunities are at our fingertips as we venture into uncharted territory with an innovation that\u2019s sure to change the way we look at business and learning.<\/p>\n\n\n\n<p>Alex Frank, a junior business administration major with an emphasis in marketing, has already seen how virtual reality is reaching early adopters, and&nbsp;she was excited when Evans approached her to work with him. They had found common ground previously in their love for video games, and she now facilitates open VR lab hours each week to show off the system.<\/p>\n\n\n\n<p>\u201cThere are quite a few companies, including Marriott, that are jumping&nbsp;on the bandwagon of putting out VR advertisements,\u201d she says. \u201cThey want to show you one of their best hotels; you can take a tour without having to go there. Chick-fil-A has a VR campaign where you skydive with cows. You\u2019re playing this game and having fun, and their name is on those cows.\u201d<\/p>\n\n\n\n<p>The next step, Evans says, is to eventually set up a technology lab that can have a dedicated space for virtual reality. It could incorporate even more elements like haptic suits that use a camera to track your full body movements and a 360-degree treadmill to incorporate walking. Students would be able to develop their own virtual reality programs and test them in the lab, gaining valuable experience before they take their skills to the workforce.<\/p>\n\n\n\n<p>\u201cThis is our chance to break the boundaries of a traditional classroom and integrate the best parts of that with something brand new,\u201d Evans says. \u201cClassrooms where you have three instructors instead of just one. Classrooms where you\u2019re meeting with students across the globe and experiencing anything I can cover in a textbook.<\/p>\n\n\n\n<p>\u201cOne of the things that makes Transy a special place is we have these intimate environments where the professor is involved in the student\u2019s life and giving them unique opportunities. This is one of those opportunities.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"540\" src=\"\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business4-810x540.jpg\" alt=\"\" class=\"wp-image-12295\" srcset=\"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business4-810x540.jpg 810w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business4-350x233.jpg 350w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business4-730x487.jpg 730w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business4-768x512.jpg 768w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business4-300x200.jpg 300w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business4.jpg 1200w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A Connection Brewing<\/h2>\n\n\n\n<p>Biology professor Paul Duffin and chemistry professor Kyle Schnitzenbaumer have some overlapping hobbies: running and beer.<\/p>\n\n\n\n<p>So naturally the conversation about their new team-taught May term course came up during a jog, while the two were comparing notes on their home brewing techniques. Duffin has been brewing for 12 years, Schnitzenbaumer for five, but their fascination with beer runs deeper than just color and flavor.<\/p>\n\n\n\n<p>&#8220;Experts see how things are interconnected. They see a complete picture rather than a particular detail&#8221; \u2014Kyle Schnitzenbaumer, chemistry professor\u201cBrewing is rooted in chemistry and biology,\u201d Duffin says. \u201cIt\u2019s a series of steps and processes, and each of those processes is rather complicated. The chemistry of the boiling process is astronomically complicated, and fermentation is pretty darn complicated, too.\u201d<\/p>\n\n\n\n<p>So they designed a course around&nbsp;the world of brewing, focusing mostly&nbsp;on the science of the process, but also issues of history, economics and ethics of a booming global industry. This is no cakewalk course on beer appreciation\u2014 this is real, get-your-hands-dirty lab work.<\/p>\n\n\n\n<p>On the second day of the course, the students got into groups and brewed their own batches of beer in the HRT lab in Mitchell Fine Arts Center. While waiting for it to ferment and condition, they did their academic work and visited local breweries like West Sixth Brewing and Alltech Lexington Brewing and Distilling Company to see the process on a larger scale.<\/p>\n\n\n\n<p>The experience serves to help students make connections between two unique disciplines, which speaks to the issue of preparing them to make new connections in their careers.<\/p>\n\n\n\n<p>\u201cOne of our big goals as an institution and a faculty is to help progress our students toward the \u2018expert\u2019 category,\u201d Schnitzenbaumer says. \u201cExperts see how things are interconnected. They see a complete picture rather than a particular detail. This is a wonderful example of that bigger picture, that interconnectedness of ideas and concepts.\u201d<\/p>\n\n\n\n<p>\u201cAcademics can be so compartmentalized,\u201d Duffin added. \u201cI\u2019m going to learn about molecular biology three days a week for 14 weeks, then I\u2019m going to take Organic Chemistry in the fall. That has some benefits for getting depth and immersion in a topic, but you miss connections between disciplines. In this course, you\u2019re not only seeing the perspectives of a chemist and a biologist, you\u2019re seeing how those knowledge bases cannot be separated. There\u2019s no biology without chemistry.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"540\" src=\"\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business3-810x540.jpg\" alt=\"\" class=\"wp-image-12294\" srcset=\"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business3-810x540.jpg 810w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business3-350x233.jpg 350w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business3-730x487.jpg 730w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business3-768x512.jpg 768w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business3-300x200.jpg 300w, https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/business3.jpg 1200w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Unique Preparation<\/h2>\n\n\n\n<p>Making connections. Pushing boundaries. Working on the cutting edge. These are values that Transylvania is instilling in its students in order to prepare them to succeed in a future that contains so much uncertainty but limitless opportunity. It\u2019s why so many graduates end up in positions that, on the surface, may have nothing to do with their degrees. But they are still uniquely prepared for success.<\/p>\n\n\n\n<p>\u201cAt Transy we try not to be stuck doing what we\u2019ve always done,\u201d says Transy student Alex Frank. \u201cWe\u2019re always looking to do things better and find something new and creative to make our classroom environment more interesting.\u201d<\/p>\n\n\n\n<p>But it seems there is something special about Transy students, as well, who crave that sort of creative challenge to&nbsp;do something that\u2019s never been done and see connections that have never been made. It\u2019s inspiring, Bryan says, and the professors take notice.<\/p>\n\n\n\n<p>\u201cMany conversations are occurring among faculty that provide for reflection of what we do here. I believe that students inspire faculty to think outside the box about their courses and ways of teaching.\u201d<\/p>\n\n\n\n<p>There will always be a place at Transylvania for traditional classroom learning. But as innovation speeds up the progress of humanity, professors and students are taking it upon themselves to look beyond \u201cthe way it\u2019s always been\u201d and explore the natural next step in the evolution of education.<\/p>\n\n\n\n<p>After all, there are settlers\u2014and then there are Pioneers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pioneers Never Settle Whether it\u2019s ride-sharing or mixology or apparel, students are making their way into a huge variety of fields in a fluctuating job market. What is it about Transylvania that encourages its graduates to find success in arenas that are not always in line with their degrees? Why won\u2019t these students settle for business as usual? You\u2019re sitting in the middle of a pristine lake, surrounded by evergreen trees and picturesque, snow-capped mountains. Look up, and the red-orange sky begins to turn a vivid blue; look down, and you can see a school of fish nipping at the surface of the calm water. To your right, you hear the sound of&nbsp;a train chugging around the perimeter&nbsp;of the lake, a long trail of black and gray smoke following behind. As you watch it move steadily past, it begins to turn left, making its way impossibly toward the water and toward you. Suddenly it hits the shoreline, kicking up a huge wake and picking up speed as it comes directly your way. You start to look around, wondering if you should move or whether this is just a trick of the imagination. As the engine gets closer, your pulse quickens\u2014it\u2019s right on you\u2014and as you brace for the impact, the train explodes into a flock of birds, darting past you in an overwhelming swarm. You have just had your first experience with the awe-inducing, sometimes disorienting, technology of virtual reality.<\/p>\n<p class=\"continueLink\"><a class=\"btn btn-info\" href=\"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/\">Read &ldquo;Business as Unusual&rdquo;<\/a><\/p>\n","protected":false},"author":14,"featured_media":12293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"3587,10587,9404,6464,2070,1595","_relevanssi_noindex_reason":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[25],"tags":[],"feeds":[],"class_list":["post-12292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business as Unusual - Transylvania University - 1780<\/title>\n<meta name=\"description\" content=\"Pioneers Never Settle Whether it\u2019s ride-sharing or mixology or apparel, students are making their way into a huge variety of fields in a fluctuating job\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business as Unusual\" \/>\n<meta property=\"og:description\" content=\"Pioneers Never Settle Whether it\u2019s ride-sharing or mixology or apparel, students are making their way into a huge variety of fields in a fluctuating job\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/\" \/>\n<meta property=\"og:site_name\" content=\"1780\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/transylvaniauniversity\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-12T17:23:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-19T20:31:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader-1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Office of Marketing and Communications\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@transy\" \/>\n<meta name=\"twitter:site\" content=\"@transy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Office of Marketing and Communications\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/\"},\"author\":{\"name\":\"Office of Marketing and Communications\",\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/#\\\/schema\\\/person\\\/e76dbb827bcc6f86e2b86e67c9162ac7\"},\"headline\":\"Business as Unusual\",\"datePublished\":\"2017-09-12T17:23:07+00:00\",\"dateModified\":\"2020-06-19T20:31:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/\"},\"wordCount\":2354,\"image\":{\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2020\\\/06\\\/businessheader.jpg\",\"articleSection\":[\"Academics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/\",\"url\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/\",\"name\":\"Business as Unusual - Transylvania University - 1780\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2020\\\/06\\\/businessheader.jpg\",\"datePublished\":\"2017-09-12T17:23:07+00:00\",\"dateModified\":\"2020-06-19T20:31:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/#\\\/schema\\\/person\\\/e76dbb827bcc6f86e2b86e67c9162ac7\"},\"description\":\"Pioneers Never Settle Whether it\u2019s ride-sharing or mixology or apparel, students are making their way into a huge variety of fields in a fluctuating job\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2020\\\/06\\\/businessheader.jpg\",\"contentUrl\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2020\\\/06\\\/businessheader.jpg\",\"width\":1200,\"height\":800,\"caption\":\"student wearing virtual reality headset\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/2017\\\/09\\\/business-as-unusual\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business as Unusual\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/#website\",\"url\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/\",\"name\":\"1780\",\"description\":\"The Official Blog of Transylvania University\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.transy.edu\\\/1780\\\/#\\\/schema\\\/person\\\/e76dbb827bcc6f86e2b86e67c9162ac7\",\"name\":\"Office of Marketing and Communications\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Business as Unusual - Transylvania University - 1780","description":"Pioneers Never Settle Whether it\u2019s ride-sharing or mixology or apparel, students are making their way into a huge variety of fields in a fluctuating job","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/","og_locale":"en_US","og_type":"article","og_title":"Business as Unusual","og_description":"Pioneers Never Settle Whether it\u2019s ride-sharing or mixology or apparel, students are making their way into a huge variety of fields in a fluctuating job","og_url":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/","og_site_name":"1780","article_publisher":"https:\/\/www.facebook.com\/transylvaniauniversity","article_published_time":"2017-09-12T17:23:07+00:00","article_modified_time":"2020-06-19T20:31:12+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader-1200x630.jpg","type":"image\/jpeg"}],"author":"Office of Marketing and Communications","twitter_card":"summary_large_image","twitter_creator":"@transy","twitter_site":"@transy","twitter_misc":{"Written by":"Office of Marketing and Communications","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/#article","isPartOf":{"@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/"},"author":{"name":"Office of Marketing and Communications","@id":"https:\/\/www.transy.edu\/1780\/#\/schema\/person\/e76dbb827bcc6f86e2b86e67c9162ac7"},"headline":"Business as Unusual","datePublished":"2017-09-12T17:23:07+00:00","dateModified":"2020-06-19T20:31:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/"},"wordCount":2354,"image":{"@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/#primaryimage"},"thumbnailUrl":"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader.jpg","articleSection":["Academics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/","url":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/","name":"Business as Unusual - Transylvania University - 1780","isPartOf":{"@id":"https:\/\/www.transy.edu\/1780\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/#primaryimage"},"image":{"@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/#primaryimage"},"thumbnailUrl":"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader.jpg","datePublished":"2017-09-12T17:23:07+00:00","dateModified":"2020-06-19T20:31:12+00:00","author":{"@id":"https:\/\/www.transy.edu\/1780\/#\/schema\/person\/e76dbb827bcc6f86e2b86e67c9162ac7"},"description":"Pioneers Never Settle Whether it\u2019s ride-sharing or mixology or apparel, students are making their way into a huge variety of fields in a fluctuating job","breadcrumb":{"@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/#primaryimage","url":"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader.jpg","contentUrl":"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader.jpg","width":1200,"height":800,"caption":"student wearing virtual reality headset"},{"@type":"BreadcrumbList","@id":"https:\/\/www.transy.edu\/1780\/2017\/09\/business-as-unusual\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.transy.edu\/1780\/"},{"@type":"ListItem","position":2,"name":"Business as Unusual"}]},{"@type":"WebSite","@id":"https:\/\/www.transy.edu\/1780\/#website","url":"https:\/\/www.transy.edu\/1780\/","name":"1780","description":"The Official Blog of Transylvania University","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.transy.edu\/1780\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.transy.edu\/1780\/#\/schema\/person\/e76dbb827bcc6f86e2b86e67c9162ac7","name":"Office of Marketing and Communications"}]}},"jetpack_featured_media_url":"https:\/\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/06\/businessheader.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11986,"url":"https:\/\/www.transy.edu\/1780\/2020\/05\/transylvania-honors-graduating-students-friday-with-senior-awards\/","url_meta":{"origin":12292,"position":0},"title":"Transylvania honors graduating students Friday with Senior Awards","author":"Office of Marketing and Communications","date":"May 22, 2020","format":false,"excerpt":"Transylvania on Friday celebrated members of its Class of 2020 during a virtual Senior Awards ceremony. These honors recognize achievements in academics, leadership and campus involvement.","rel":"","context":"In &quot;News from Transy&quot;","block_context":{"text":"News from Transy","link":"https:\/\/www.transy.edu\/1780\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/05\/senior-graphic.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/05\/senior-graphic.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/05\/senior-graphic.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/05\/senior-graphic.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/05\/senior-graphic.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2020\/05\/senior-graphic.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":17558,"url":"https:\/\/www.transy.edu\/1780\/2024\/08\/transylvania-students-pack-smart-and-healthy-for-new-school-year\/","url_meta":{"origin":12292,"position":1},"title":"Transylvania provides move-in day pack list for new school year","author":"Office of Marketing and Communications","date":"August 2, 2024","format":false,"excerpt":"As Transylvania students head to campus in the next few weeks, they've got a handy list of what to bring and what to leave at home.","rel":"","context":"In &quot;Campus Updates&quot;","block_context":{"text":"Campus Updates","link":"https:\/\/www.transy.edu\/1780\/category\/campus-updates\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2024\/08\/transylvania_pack-2.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2024\/08\/transylvania_pack-2.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2024\/08\/transylvania_pack-2.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2024\/08\/transylvania_pack-2.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2024\/08\/transylvania_pack-2.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":17812,"url":"https:\/\/www.transy.edu\/1780\/2021\/08\/school-color-candy-buffet-a-sweet-treat-for-new-transylvania-students\/","url_meta":{"origin":12292,"position":2},"title":"School color candy buffet a sweet treat for new Transylvania students","author":"John Friedlein","date":"August 27, 2021","format":false,"excerpt":"Earlier this week, Transylvania first-year students enjoyed a candy buffet in the Campus Center.","rel":"","context":"In &quot;Events&quot;","block_context":{"text":"Events","link":"https:\/\/www.transy.edu\/1780\/category\/events\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2021\/08\/transylvania_candy-buffet-2-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2021\/08\/transylvania_candy-buffet-2-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2021\/08\/transylvania_candy-buffet-2-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2021\/08\/transylvania_candy-buffet-2-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2021\/08\/transylvania_candy-buffet-2-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":6378,"url":"https:\/\/www.transy.edu\/1780\/2019\/06\/the-face-of-writing\/","url_meta":{"origin":12292,"position":3},"title":"The faces behind Transylvania&#8217;s acclaimed Writing Center","author":"Tyler Young","date":"June 10, 2019","format":false,"excerpt":"Transylvania\u2019s Writing Center is a campus hub of creativity and mentorship located in the library\u2019s Academic Center for Excellence.","rel":"","context":"In &quot;Faculty &amp; Staff&quot;","block_context":{"text":"Faculty &amp; Staff","link":"https:\/\/www.transy.edu\/1780\/category\/faculty-staff\/"},"img":{"alt_text":"The Face of Writing","src":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2019\/06\/Writing_01_feature.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2019\/06\/Writing_01_feature.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2019\/06\/Writing_01_feature.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2019\/06\/Writing_01_feature.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2019\/06\/Writing_01_feature.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2019\/06\/Writing_01_feature.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":25979,"url":"https:\/\/www.transy.edu\/1780\/2026\/04\/why-entrepreneurship-is-for-everyone-a-liberal-arts-approach-to-business\/","url_meta":{"origin":12292,"position":4},"title":"Why entrepreneurship is for everyone: A liberal arts approach to business","author":"Kaelyn Query","date":"April 9, 2026","format":false,"excerpt":"A liberal arts approach to learning at Transylvania makes students better prepared for business and business ownership.","rel":"","context":"In &quot;Academics&quot;","block_context":{"text":"Academics","link":"https:\/\/www.transy.edu\/1780\/category\/academics\/"},"img":{"alt_text":"students and an instructor in a business class","src":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2026\/04\/kaelyn.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2026\/04\/kaelyn.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2026\/04\/kaelyn.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2026\/04\/kaelyn.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2026\/04\/kaelyn.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2026\/04\/kaelyn.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":19299,"url":"https:\/\/www.transy.edu\/1780\/2022\/03\/transylvania-center-for-entrepreneurship-gets-down-to-business-with-guest-speakers-pitch-competition\/","url_meta":{"origin":12292,"position":5},"title":"Transylvania Center for Entrepreneurship gets down to business with guest speakers, pitch competition","author":"John Friedlein","date":"March 4, 2022","format":false,"excerpt":"Transylvania's Center for Entrepreneurship has announced a series of upcoming events that will help students take advantage of Lexington's thriving business community.","rel":"","context":"In &quot;Academics&quot;","block_context":{"text":"Academics","link":"https:\/\/www.transy.edu\/1780\/category\/academics\/"},"img":{"alt_text":"people in a room","src":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2022\/03\/transylvania_Entrepreneurship%E2%80%94Speaker-Series.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2022\/03\/transylvania_Entrepreneurship%E2%80%94Speaker-Series.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2022\/03\/transylvania_Entrepreneurship%E2%80%94Speaker-Series.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2022\/03\/transylvania_Entrepreneurship%E2%80%94Speaker-Series.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.transy.edu\/1780\/wp-content\/uploads\/sites\/14\/2022\/03\/transylvania_Entrepreneurship%E2%80%94Speaker-Series.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/posts\/12292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/comments?post=12292"}],"version-history":[{"count":2,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/posts\/12292\/revisions"}],"predecessor-version":[{"id":12324,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/posts\/12292\/revisions\/12324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/media\/12293"}],"wp:attachment":[{"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/media?parent=12292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/categories?post=12292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/tags?post=12292"},{"taxonomy":"feeds","embeddable":true,"href":"https:\/\/www.transy.edu\/1780\/wp-json\/wp\/v2\/feeds?post=12292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}